Caterer Power 50 2024: Yunib Siddiqui

Under Siddiqui’s leadership, Jones the Grocer has established a robust presence in cities like Riyadh, Doha, Singapore & London

Yunib Siddiqui, owner and CEO of Jones the Grocer, has revamped the brand’s identity and expanded its global footprint. Beginning his journey with the company as a franchisee, Siddiqui’s strategic acumen and passion for culinary excellence have positioned Jones the Grocer as a hallmark of quality and innovation in the food and beverage industry. He first opened the flagship Jones the Grocer store in Abu Dhabi in 2009, setting the stage for a rapid regional expansion.

Siddiqui’s entrepreneurial journey reached a turning point between 2017 and 2019 when he acquired the brand’s intellectual property, a move that realigned Jones the Grocer’s trajectory. This strategic acquisition allowed him to streamline operations and expand the brand’s footprint, transforming it into a versatile, globally recognised name. Since 2019, the company has grown from 14 locations to 48 across the Middle East, Asia, and Europe, with six more launches planned in the coming year.

Under Siddiqui’s leadership, Jones the Grocer has established a robust presence in cities like Riyadh, Bangalore, Doha, Singapore and London. His ability to foster strong franchise partnerships and maintain a steadfast commitment to quality has been instrumental in driving the brand’s growth. By blending artisanal ingredients with a strong dining experience, Siddiqui has created a culinary destination that resonates with gourmet enthusiasts worldwide.

Siddiqui’s innovative measures in 2024 have further cemented his status as a leader in the F&B industry. He introduced scalable formats and diversified the brand’s offerings to cater to evolving customer preferences. His emphasis on consistency and quality has enhanced the brand’s reputation, ensuring that every location delivers the same exceptional experience. These efforts have not only bolstered the company’s profitability but have also reinforced its standing as a trusted name in gourmet dining.

His impact extends beyond operations and profits. His vision has inspired a culture of excellence within Jones the Grocer, ensuring the brand remains at the forefront of culinary innovation. The rapid expansion of locations and the creation of a unified global identity highlight his ability to balance growth with brand integrity.

Looking ahead to 2025, Siddiqui’s plans are both ambitious and strategic. The focus remains on expanding Jones the Grocer’s global reach, particularly in Europe and Southeast Asia. This includes opening stores in key cities while leveraging strong franchise partnerships to ensure sustainable growth. Additionally, the company will invest heavily in digital transformation, enhancing customer engagement through personalised ordering systems, data analytics and loyalty programs.

By integrating technology with the brand’s core values of quality and service, Siddiqui aims to elevate Jones the Grocer’s customer experience to new heights. His vision for the future is clear: to make Jones the Grocer synonymous with exceptional dining and gourmet retail across the globe. From his early days as a franchisee to becoming the driving force behind the brand’s global success, Siddiqui has consistently pushed boundaries and set new standards in the F&B industry.